The Institute of Public Relations (IPR), Ghana, has outlined series of activities to mark this year’s World Public Relations Day, celebrated globally on July 16.
“This year’s theme: “Building Bridges and NavigatingPolarisation”, underscores the role of public relations in combating misinformation and rebuilding trust in institutions,” a release copied to Ghana News Agency said.
World Public Relations Day is observed annually to highlight the contributions of the Public Relations profession to society, particularly, in the areas of transparency, strategic communication, and stakeholder engagement.
The July 16 celebration commemorates the birth of Ivy Lee, widely regarded as the father of modern Public Relations.
Under the leadership of IPR Ghana President, Ms. Esther A. N. Cobbah, the Institute’s month-long activities would include a webinar dubbed: “PR and Our Stakeholders – Bridging the Gap.”
There would be an Executive Breakfast Meeting with CEOs, government ministers, and high-level decision-makers and a Thought Leadership Forums, focusing on truth-telling, governance, and development communication.
IPS plans to feature Youth and Student Engagements to communication and journalism students nationwide, and related media campaigns to raise public awareness of the profession.
“These initiatives reflect IPR, Ghana’s commitment to elevating the profession, building national capacity, and advancing the strategic relevance of PR in governance and development,” saidMr Peter Martey Agbeko, Chair of IPR’s International Relations Committee and member of the Governing Council.
In addition to inaugurating the IPR Ghana Northern and Middle Belt Chapters, there would be “pro bono PR support for NGOs and underserved institutions.”
Again, the Association intends to host digital campaigns, promoting the strategic value of public relations across sectors, and a National Survey on the aspirations and development needs of young PR professionals.
IPR has also highlighted strategic partnerships with the Driver and Vehicle Licensing Authority, and Ghana Health Service for thought leadership and advocacy, together with a maiden conference of the National and Regional Public Relations Officers of Ghana Health Service
IPR, Ghana is the professional body for public relations practitioners in Ghana.
It was founded in 1972 and registered under the Professional Bodies Registration Decree, 1973 (NRCD 143).
Among its roles, the Association exists to provide a professional structure for the practice of public relations and enhance the ability and status of its members as professional practitioners.
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