The Chartered Institute of Marketing, Ghana (CIMG) has met with the Governor of the Bank of Ghana, Dr. Johnson Pandit Asiama, through a delegation led by its National President, Michael Abbiw, accompanied by members of the governing council.
The meeting was held to introduce the newly constituted CIMG Governing Council and to explore avenues for deeper collaboration with the central bank. Discussions focused on enhancing customer satisfaction across the financial sector through marketing research, customer orientation, and strategic support.
The CIMG team shared that the GH-CSI survey has already influenced board-level decisions within several banks, highlighting its growing value as a strategic tool. The Index provides independent, data-driven insights that help banks improve service delivery, build trust, and reduce customer complaints.
The conversation further touched on areas for future collaboration, including:
– Public education on cryptocurrency and behavioural change campaigns around financial behaviour
– Participation in BoG’s non-interest banking curriculum development and integration at the professional level
– Joint research initiatives to promote customer-centric regulations and support policy development
– Professional development programmes and capacity building initiatives to strengthen the marketing competence in the financial sector
– A Reputation Risk Index, which assesses the alignment of the Bank’s mandate with the level of its institutional warmth with stakeholders
– Banks’ climate and sustainability drive aligned with sustainability principles and related green initiatives
Notably, the Governor expressed interest in participating in the upcoming 2025 AMC–TICON Africa Conference, Africa’s premier marketing and technology event.
The meeting closed with a mutual commitment to deepening institutional ties for the benefit of Ghana’s financial sector, customers and the country.
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
