This August, West Hills Mall is flipping the script on ordinary retail promotions with a campaign that has shoppers literally chasing money.
Dubbed “Catch the Cash,” the high-energy weekend experience is turning heads, drawing crowds, and transforming the mall into a destination for thrill-seekers and bargain hunters alike.
Here’s how it works: shoppers who spend GH¢300 or more are invited to step into a transparent money booth – yes, a real one – and grab as much flying “cash” as they can within 30 seconds.
The amount caught is then instantly converted into West Hills Mall shopping vouchers, redeemable at select tenant stores. From fashion and tech to food and beauty, every grab counts toward your next shopping spree.
But the campaign’s deeper purpose is what truly resonates. In a time when customer experience often feels transactional, Catch the Cash flips the narrative.
It is a bold gesture of gratitude, an invitation to play, and a public celebration of loyalty. Every voucher, every cheer, and every spin in the booth is a thank-you to the people who have made West Hills Mall their preferred destination.
Each weekend activation is supercharged with the energy of a live DJ, a charismatic MC, and on-ground hype crews that turn every round into a show.
The result is a contagious atmosphere where laughter, cheering, and spontaneous dance-offs are as common as the giveaways.
“We wanted to create something more than a promotion. We wanted an experience that rewards our customers in a fun and unforgettable way,” said Wendy Aryee, Marketing Manager of West Hills Mall.
“Catch the Cash brings together value, excitement, and community spirit right here at the mall.”
The momentum around Catch the Cash is growing week by week, driven by real-time excitement, social media buzz, and strong word-of-mouth.
Shoppers are sharing their moments online, tagging friends, and turning the activation into a shared community event. Tenants are seeing deeper in-store engagement, while customers leave with smiles, shopping bags, and stories to tell.
As the campaign continues throughout August, the buzz shows no signs of slowing down.
Whether you come to catch cash, enjoy the music, or simply watch the madness unfold, one thing is clear: shopping at West Hills Mall has never been this fun.
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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
