Kwadwo Sheldon vs Kelvin Taylor: the “Dumsor” debate ignites a fresh social media war.

The ongoing tension between Kwadwo Sheldon and Kelvin Taylor has once again taken center stage in Ghana’s digital space, sparking heated reactions across social media platforms. What began as subtle jabs has now evolved into a full-blown public feud, with both personalities throwing sharp criticisms at each other—this time centered around the sensitive national issue of “Dumsor.”

“Dumsor,” a term widely used in Ghana to describe persistent power outages, has been a long-standing concern affecting businesses, households, and the overall economy. It is within this context that Kwadwo Sheldon made a bold statement, using the issue as a focal point to criticize not just governance discussions online, but also Kelvin Taylor’s style of commentary.

In a recent outburst, Sheldon did not mince words as he addressed his rival. He declared that he would continue speaking about Dumsor until he experiences consistent electricity without interruption. According to him, “tomorrow I will come and talk about Dumsor, until the day or a week that I will wake up without Dumsor, you will see me on Twitter writing ‘3y3 zu, 3y3 za,’ and you cannot do anything to me.”

The phrase “3y3 zu, 3y3 za,” often used humorously to describe a flickering slogan for the National Democratic Congress (NDC), underscores the frustration felt by many Ghanaians. However, Sheldon’s message quickly shifted from humor to direct criticism, as he accused Kelvin Taylor of relying on insults rather than contributing meaningfully to national discourse.

In his remarks, Sheldon suggested that critics often deploy what he described as an “attack dog” approach—calling on individuals whose primary role, in his view, is to insult others rather than address substantive issues. Without mentioning names directly at certain points, the implication toward Kelvin Taylor was unmistakable.

“When we bring substantial issues, then they will call an attack dog to come and insult people,” Sheldon stated. He further criticized this approach, questioning its long-term value and impact. “So in this world of yours, your job is to insult people? Your colleagues have been given positions and you’re there just insulting people.”

The comments have since triggered mixed reactions online. Supporters of Kwadwo Sheldon argue that his stance reflects the frustrations of ordinary citizens who expect influencers to use their platforms to demand accountability, especially on issues like power supply. Others, however, believe his approach adds unnecessary fuel to an already polarized online environment.

On the other hand, followers of Kelvin Taylor have defended him, pointing out his consistent criticism of political leadership and his outspoken nature as part of his brand. They argue that his style, though controversial, resonates with a section of the population that values blunt and unfiltered commentary.

The feud highlights a broader trend within Ghana’s digital media space, where influencers and commentators are increasingly shaping public opinion. Personal rivalries, however, often blur the line between advocacy and entertainment, raising questions about responsibility and professionalism.

Beyond the personalities involved, the real issue—Dumsor—remains unresolved. The recurrence of power outages continues to affect livelihoods, making it a topic that naturally draws emotional and passionate responses from both citizens and public figures alike.

As the back-and-forth between Kwadwo Sheldon and Kelvin Taylor continues, many observers are calling for a shift in focus—from personal attacks to constructive dialogue. Whether this feud will evolve into a more meaningful conversation about national development or remain a spectacle of online rivalry remains to be seen.