Years back, I had the privilege of sitting down for an in-depth interview with Fimi Baby’s manager, alongside the talented Emmanuel Appiah, popularly known as Rebirth. It was more than just a conversation—it was a deep dive into the real journey behind the music, the grind, the sacrifices, and the belief it takes to build an artist from the ground up.
The interview touched on artist development, music business realities, branding, consistency, and the importance of having the right management structure in Ghana’s fast-evolving music industry. Hearing firsthand how strategies were shaped, challenges confronted, and dreams pursued offered rare insight into what truly happens behind the scenes—beyond the spotlight and stage lights.
What stood out most was the shared passion for growth and legacy. Rebirth spoke candidly about creativity, reinvention, and staying true to one’s purpose, while Fimi Baby’s management perspective highlighted the discipline, planning, and resilience required to push talent into recognition. It was an honest exchange that still resonates today.
Looking back, moments like these remind me why documenting stories matters. Conversations like this help preserve the history, lessons, and evolution of Ghanaian music, inspiring upcoming artists and managers to stay focused, patient, and intentional.
Grateful for the opportunity, the memories, and the journey. The culture lives on.
Khing Moses sat down for an insightful interview with the manager of Ghanaian artist Fimi Baby, alongside creative mind Emmanuel Appiah, popularly known as Rebirth. This conversation went beyond the surface, uncovering the real stories behind the music, artist management, creativity, and the grind it takes to survive in Ghana’s music industry.
In this interview, we discussed artist development, branding, consistency, industry challenges, and the role of management in shaping a successful music career. Rebirth shared powerful insights on creativity, reinvention, and staying focused on purpose, while the management perspective highlighted discipline, strategy, and long-term vision.
This throwback interview remains a valuable piece for upcoming artists, managers, and music lovers seeking to understand what truly happens behind the scenes in the African music space.
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Interview by Khing Moses
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