JAPAN Motors Trading Company Ltd (JMTC) has launched the new Geely vehicle brand in Kumasi, the Ashanti Regional capital, marking a significant milestone in Ghana’s automotive industry.
The occasion also saw the unveiling of four new Geely models: the Geely Starray, Emgrand, as well as the Geely Coolray and Coolray Neo, both locally assembled.
The Abrenyasehene, Oheneba Yaw Owusu Ansah, represented the Asantehene, Otumfuo Osei Tutu II, as the Special Guest of Honour. At the launching ceremony, the Executive Director of Japan Motors, Nouhad Kalmoni, described the occasion as a celebration of innovation, local empowerment and quality automotive solutions.
“Today’s launch is not just about new vehicles, it is about giving our customers a wider, better choice,” he said.
He added that the Coolray and Coolray Neo vehicles, assembled in Ghana, symbolised our commitment to local production, job creation, and national pride.”
Geely, a global automotive powerhouse with partnerships with brands such as Volvo and Lotus, brings world-class engineering and desimn to the Ghanaian market.
The company is also pioneering investments in electric and hybrid vehicl technologies, with plans to soon introduc Geely EV models to Ghana, reinforcing its commitment to a sustainable and eco-friendly future”.
Mr Kalmoni announced that in a bid to ensure customer confidence, Japan Motors was offering an industry-leading six-year or 200,000-kilometre warranty on all Geely models, backed by a highly trained sales and aftersales team.
The General Manager of Sales and Marketing at Japan Motors, Amine Kabbara, emphasised the momentum of the Geely brand since its recent launch in Accra.
“The overwhelming response shows Geely’s strength and potential. Today, we proudly extend this success to Kumasi,” she said.
Present were a top delegation from Geely Automobile International which included: The General Manager for West Africa-Scofield Wu, Geely Sales Manager, Louis Xiao, and After-Sales Manager for West Africa, Eddie Zhu.
Also present was a financial partner to the group, Liu Juan. Speaking on behalf of the Geely Automobile International team, Mr Xiao highlighted the company’s impressive global standing and continued growth in the international automotive industry.
Geely, he said, oversaw a robust portfolio of brands including Geely, Galaxy, Volvo, LYNK & CO, ZEEKR, Lotus and Polestan.
Mr Xiao emphasised Geely’s identity as a young, innovative, and globally minded enterprise, committed to delivering high-quality, future-forward mobility solutions.
“As part of its brand development strategy, Geely is proud to debut three models in the Ghanaian market that reflect its global design and engineering excellence: the Starray, new Coolray, and GX3 Pro.”
“These models represent a blend of performance, efficiency, and modern aesthetics tailored to meet the needs of Ghanaian consumers,” he stated.
He gave the assurance that the group would work closely with Japan Motors to focus on users, continuously improve product and service capabilities to bring a more excellent car experience to the Ghanaian market.
Local assembly fosters skilled employment
The Assistant Director at the Ashanti Regional Coordinating Council, Francis Amoah, who represented
Ashanti Regional Minister, praised the local assembly initiative as aligned with Ghana’s industrialisation and automotive development agenda.
“The local assembly of Geely models is a strategic move that fosters skilled employment and technological advancement,” he said, and commended Japan Motors and Geely Automobile International for such a fruitful partnership.
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