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Selling something nobody wants to buy

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Legal practitioner and political commentator Austin Kwabena Brako-Powers has cast doubt on the prospects of Dr Mahamudu Bawumia leading the New Patriotic Party into another election, arguing that questions of credibility, particularly on the economy, make such a move politically risky.

Speaking to Roland Walker on TV3’s Big Issues, Brako-Powers acknowledged the uncertainty that often defines internal party contests but stressed that some factors remain decisive regardless of political permutations.

“Anything is possible,” he said, noting that leadership races are rarely predictable. However, he maintained that credibility ultimately shapes voter confidence and electoral outcomes.

From his perspective, the NPP would be better served rallying behind Kennedy Agyapong rather than returning to Dr Bawumia as its presidential candidate.

Brako-Powers argued that the former Vice President faces a credibility gap that cannot be easily ignored, especially after recent economic developments.

“All the cries about economic sovereignty ended with Ghana at the doorstep of the IMF,” he said, pointing to the country’s bailout programme as a defining moment that undermined earlier economic assurances.

According to him, that episode significantly weakened the narrative that once positioned Dr Bawumia as the party’s chief economic problem-solver.

Brako-Powers was blunt in his assessment of what that loss of confidence means for future political messaging.

“If you have lost your economic messianic credibility, you should not be marketed as the solution,” he said, warning against what he sees as a disconnect between past performance and future promises.

In a nutshell, he suggested that re-presenting Dr Bawumia as the face of economic recovery would fail to resonate with the electorate.

Doing so, he argued, would be like “selling something nobody wants to buy,” a move he believes could cost the party dearly.

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